These were created by the creative geniuses of Onion Bulb Productions (OBP), the production arm of the United Neon Media Group, in collaboration with the creative agencies of the brand. We’re constantly thinking about new ways to help brands catch the attention of the people that they want to talk to so that they can tell their stories,” he said.Īmong the latest innovations in the advertising industry in the Philippines is the launch of the first-ever and award-winning naked eye 3D billboard executions at Bonifacio Global City in Taguig. “Engagement is the name of the game now because the average consumer is already exposed to so many types of media. UN Advertising Business Development and Innovation Head Benjamin Ernest Lim emphasized the importance of coming up with creative ads “that people actually want to see.” In the Philippines, brands line up to work with the creative experts of United Neon Advertising, the country’s pioneer out-of-home media company, which continues to trailblaze in innovation through the creative marketing solutions they provide to their clients. In an analysis by business management consultancy firm McKinsey & Company, it was shown that “highly creative brands, measured by their performance at the Cannes Lions advertising awards over a period of 15 years, consistently outperform their peers.” Brands that know how to play their ad card games right agree that this can be done through creative advertising. In a sea of readily accessible ads, the challenge for brands is how to make their messaging stand out, grab the public’s attention, and engage their audience. But now, consumers are exposed to ads 24/7 through their mobile phones and other gadgets. In the advertising landscape, it is not an exaggeration to say that the average consumer gets bombarded with ads every waking hour.īack then, ads were shown in outdoor advertising and played on television and radio. Today’s technological advancements have been continually pushing industries to innovate and keep up with the public’s growing demands.
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